A six-year Dutch study suggests that retail therapy might actually improve your life. There are different types of materialism, and different reasons for shopping, each of which are relative to certain levels of loneliness one may experience.
Materialism can (most often) mean “someone that lavishly overspends and is overly devoted to shopping,” but it can also mean a simple appreciation for material goods. Not a lot of research has been done on the topic because of this differentiation.
However, Rik Pieters of Tilburg University in the Netherlands collected interviews from more than 2,500 consumers over six years, concluding that “loneliness can foster […]